Duns Play Fest - Online Event

 Last week, I designed this poster for the online part of Duns Play Fest. This event is still available to view online until June 11th.

Rubicon Raw Energy Drink - brand positioning

 I've not tasted Rubicon Raw Energy Drink yet, but I like the branding of this product. The Rubicon brand is owned by AG Barr, the owner of IRN BRU and some other brands. I think the overall messaging of the Raw Energy drink has gone along a similar route that Mountain Dew has. With their reference to extreme outdoor activities within their adverts, they swap caffeine for exhilaration, because life is exiting, this overall image will give consumers a compelling reason to buy the product. Mountain Dew never really took off here in the UK, so with a similar brand positioning, I think the Rubicon Raw brand has room to prosper.

New logo and branding for NS&I, is it too simple?

 The new logo and branding for NS&I is, in my opinion, perhaps too simplistic. Their previous logo, which included the chestnut icon, was a photographic image and therefore it may be too detailed for some applications. But personally I think they have gone too far in the other direction. Now their logo has no icon and is purely just text based. NS&I are a government backed savings organisation and if you save with them, your money is 100% guaranteed. I think their new logo is too informal.

Before

After

New Flyer Design for Access Builders & Property Maintenance

 A couple of weeks ago, I designed this flyer for Access Builders & Property Maintenance. If you are thinking of selling your home Access Builders & Property Maintenance can help fix those tasks that you don't have time to do. They can do: Patios, Walls, Exterior Painting, Jet washing, Fencing, Interior painting, cleaning and gardening. My client was very happy with the design of the flyer, which also tied in with some social media posts that they had previously done. Overall this was a good project to work on.

What makes a trusted brand?

 The stronger your brand, the higher your profits will be. A highly trusted brand is a strong brand. The role of the design team is to create branding that will convey trust. A consumers buying decision is motivated by a feeling of trust that they have for a specific brand. This appeal to the consumer is known as brand equity. A brand that is known for quality, integrity, innovation and if it delivers on its promise, it is a highly trusted brand.

Duns Play Fest 2022

 I recently designed the 'at a glance' poster for Duns Play Fest. The festival is on from the 29th April to 7th May. There are several events taking place during this time and some events are for children. I am also creating a programme, signs and individual posters for this event.

Does your company have a Brand Strategy?

 If you want your business to have a competitive advantage you need to have a clearly defined brand strategy. The business objectives of your company should be clearly defined in a brand vision. Your vision statement should be a goal that your company aims to work towards. It should be a long term ambition. Google's vision is "to provide access to the world’s information in one click". Your company vision must be simple and clear. Your vision is just one part of a brand strategy. Branding is not just about a company logo or colour palette, but it comes from a unified coherent business objective that resonates throughout the company and be what the company or organisation stands for. 

If you require some branding advice about your company, click on the side link for Watson Consultancy which will take you to my website where you can get in touch and we can engage in some discussion about your brand.