What is the world's biggest brand?

 Is the world's biggest brand Apple or Amazon, Coca Cola or maybe Microsoft? A few years ago I would have said that Coca Cola was the biggest brand, but is Apple bigger? Certainly by market capitalisation Apple are the biggest at $2.73T, but are they the most popular brand? The brand equity of Apple has a premium appeal as a premium brand, but Coca Cola is affordable to almost everyone. Also, Coca Cola is ubiquitous where it can be found in the slums and in the boardrooms across the globe. By popularity, I would say Coca Cola is the biggest brand, but for how long? 

New signage for the Loaning at Whitsome

I recently designed some signage for Whitsome Enhancement Group to be positioned at the Loaning in Whitsome village, Berwickshire. WEG are a new client to me and they were very pleased with my designs. I designed a map board and 3 other interpretation panels to go with it. There are 2 other additional signs to do. 

New Logo Design for Bryneich Coppice Management

I recently designed this logo for Bryneich Coppice Management. My client asked for a tree illustration like the tree of life, so I designed something that was based on that idea. It was an enjoyable project to work on and my client was happy with the end result.

Next is a strong and trusted brand

 Next, the retailer will release an earnings report on the 21st of September. They expect profits to be ahead of expectations. The brand is well respected and has a very good reputation for quality fashion. They don't do many discounts, which has enabled them to enjoy a premium position in the market. In the book Brands and Branding, Tom Blackett says 'Brands that keep their promise attract loyal buyers who will return to them at regular intervals.' This is very much the case with Next. They have not joined the race to the bottom as the discounters have done. I believe Next is a quality brand and will be around for a long time.

Poster design for Duns Players performance of One Man, Two Guvnors

 I recently designed this poster for Duns Players. One Man, Two Guvnors is on at the Volunteer Hall, Duns from 8th to 11th November 2023.