The new logo and branding for NS&I is, in my opinion, perhaps too simplistic. Their previous logo, which included the chestnut icon, was a photographic image and therefore it may be too detailed for some applications. But personally I think they have gone too far in the other direction. Now their logo has no icon and is purely just text based. NS&I are a government backed savings organisation and if you save with them, your money is 100% guaranteed. I think their new logo is too informal.
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