If you want your business to have a competitive advantage you need to have a clearly defined brand strategy. The business objectives of your company should be clearly defined in a brand vision. Your vision statement should be a goal that your company aims to work towards. It should be a long term ambition. Google's vision is "to provide access to the world’s information in one click". Your company vision must be simple and clear. Your vision is just one part of a brand strategy. Branding is not just about a company logo or colour palette, but it comes from a unified coherent business objective that resonates throughout the company and be what the company or organisation stands for.
If you require some branding advice about your company, click on the side link for Watson Consultancy which will take you to my website where you can get in touch and we can engage in some discussion about your brand.
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