Does your company deliver on promise?

 Business strategy is brand strategy. When your employees are enthusiastic and committed to your brand, they will communicate the brand strategy to your customers. When your customers expectations are met, it will lead to customer loyalty and increased sales. When your employee experience matches your customer experience, then you will have brand alignment. In other words, when you do what you say you will do. When you deliver on promise you increase brand equity. 

Virgin Money Branding

 I am not a customer of Virgin Money i.e. I do not bank with them, so I have no direct experience of the Virgin Money brand, but I am aware of their visual branding. The curly 'M' in the word 'money' and the Virgin logo replacing the 'o' in money. I think this works well as a sub brand of the Virgin parent brand. Virgin's purpose is to "change business for good" and an emphasis can be made on the word 'good' to be both forever and for the greater good. Virgin Money merged with Clydesdale Bank in 2019 and Virgin Money is now a trading name of Clydesdale Bank plc. The Curvy 'M' in the name makes for a quirky logotype and I think it carries off the message of the person who does business differently. Overall I think this is the strongest brand in the Virgin stable of brands and I believe it has the potential to be everlasting.

Website Design

 I don't actually offer web design as a service any more, but I often refer clients to a friend of mine who owns Perception Creative Media They offer global digital experiences and focus on business goals.

Business Stationery Design

 This week I designed and printed some business stationery for a client in Hampshire. He agreed the design with no revisions and the job went to print. Everything was printed and delivered on time. The client was happy.

Flyer Concept

I recently designed this quick flyer for a builder in Essex. He wanted something quick, simple and no fuss. I can create a flyer design for your business at a reasonable rate and get them printed in a short space of time. You can contact me by going over to my Watson Consultancy website and clicking on the contact page.

Flyer Design

One of the projects I did this week was a flyer design for a tutor. I created a simple design using a shutterstock image, plus a few other details. I did 2 design options. My client liked both of them, but decided to go with this one. Doing online tuition could be big business during the lock down.