Does your company deliver on promise?

 Business strategy is brand strategy. When your employees are enthusiastic and committed to your brand, they will communicate the brand strategy to your customers. When your customers expectations are met, it will lead to customer loyalty and increased sales. When your employee experience matches your customer experience, then you will have brand alignment. In other words, when you do what you say you will do. When you deliver on promise you increase brand equity. 

Virgin Money Branding

 I am not a customer of Virgin Money i.e. I do not bank with them, so I have no direct experience of the Virgin Money brand, but I am aware of their visual branding. The curly 'M' in the word 'money' and the Virgin logo replacing the 'o' in money. I think this works well as a sub brand of the Virgin parent brand. Virgin's purpose is to "change business for good" and an emphasis can be made on the word 'good' to be both forever and for the greater good. Virgin Money merged with Clydesdale Bank in 2019 and Virgin Money is now a trading name of Clydesdale Bank plc. The Curvy 'M' in the name makes for a quirky logotype and I think it carries off the message of the person who does business differently. Overall I think this is the strongest brand in the Virgin stable of brands and I believe it has the potential to be everlasting.