What is your brand vision?

 A brand vision is a unique idea about what you want to achieve with your organisation. It should be something to aim for. Something not within easy reach. A goal to achieve. If your company has a unique brand proposition then it should be differentiated enough so that you stand apart from your competitors. The brand vision is a guiding principle that should influence every business decision. If you are interested in having a brand strategy for your business, get in touch here. 

You want to trace a logo off the internet?

 So you are wanting to copy or trace a logo that you got off the internet? Chances are that image is copyrighted and no can do. If you are setting up a new company and need a logo designed, just click on the link at the side of this page for Watson Consultancy, go to the contacts page and send me an email.  I can get you a quote pretty quickly and do you a design that is not just lifted off the internet.

Why do brands need a Mission Statement?

 A company's mission statement should be a concise summary of what the aims of the company are. It should include why an organisation exists, what they do and what service they provide. Basically it is where, what and why do they do what they do. It should be a short explanation of what a company does and why. 

Coca Cola's mission statement is "to refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands actions, and to create value and make a difference."

My mission statement for Watson Consultancy is "to create effective brand development for small to medium sized businesses. With my strong commitment to a high level of excellence, I allow businesses to reach their target audience with an accurate brand message."

Why do brands need a Mission Statement?
A mission statement acts as a guide for the company to stick to. It gives the employees focus, so that they have a guiding principle to follow. If the company finds itself veering away from its mission, it may damage their brand. A mission can be something to always refer back to. A mission is a guiding light.

The Scarf Company Logo

 I designed this logo for The Scarf Company about 18 years ago and it is good to see they are still using it. The Scarf Company are based in Hawick in the Scottish Borders and I was asked to come up with a design that could also be used as a clothing label. So this is what was agreed. The Scarf Company sell their scarves all over the UK and abroad. They make lambs wool and cashmere scarves, gloves and hats. They have quite a large range of styles. 

Vehicle Graphics - Full Van Wrap

I designed this van wrap for Blair Drummond Safari Park. It was a full wrap of the van, which gave maximum exposure to their company. I can also do half wrap designs for specific clients. Why not click on the link here for Watson Consultancy, or click on the link at the side of the page, and get in touch for a quote for vehicle graphics for your business.

Medical Image

 This week, I also designed an image for a medical company based in London.

House Sign

 This week, I did a small project for a friend of mine. It was some vinyl lettering stuck onto the inside of some glass panels. I did a quick layout, then had the vinyl letters cut out by a local signage company, then I fitted the vinyl myself. It only took 10 minutes to fit the vinyl. I worked for 1 year in the sign department of a print shop a few years ago.

Recent Design work from Watson Consultancy

This week I designed a logo for Condor Recycling Ltd based in Grantham. It was quite an interesting project to work on and the client didn't make too many revisions to my design. I did 5 logo options and then created one design taking elements from a couple of them. Overall I am quite happy with the way it has turned out and they were a good company to work with.

Absolute Delight

I recently did some design work for a company and they were an absolute delight to do work for. They were fairly specific in their brief, outlining what they wanted, but they were very patient and understood the difficulties involved in arriving at a solution to their problem. I did a few amendments and revisions until a final design was achieved. They promptly paid and thanked me for my work. This client was a good fit with my own values of integrity and doing an all round good job.

Recent Design Work

I recently designed this logo for a local company. They install industrial insulation. I wanted to create something that focused on heat retention and that was bold.

Need a logo designed?

I have many years experience in designing company logos. If you are just starting a company or looking to refresh your corporate identity, you might need to ask yourself a few questions. Who do I want to communicate with? Who are my core customers? What things do my customers like? Your logo will need to appeal to a market audience. It is not just about if you like the design, but will need to be attractive to your customers. If you need a new company logo, I can find a solution that will help you stand out among your peers. Get in touch for a quotation at Watson Consultancy.