What is your brand vision?

 A brand vision is a unique idea about what you want to achieve with your organisation. It should be something to aim for. Something not within easy reach. A goal to achieve. If your company has a unique brand proposition then it should be differentiated enough so that you stand apart from your competitors. The brand vision is a guiding principle that should influence every business decision. If you are interested in having a brand strategy for your business, get in touch here. 

New signs for Whitsome Enhancement Group

 Last year I designed some signage for Whitsome Enhancement Group. Now the signs have been put in position at Whitsome Loaning and are looking good.

New Icon designs for Patterson Stove Installations

 I recently designed some icons for Patterson Stove Installations who are based in Duns. The icons were done to represent their company services that they offer. These services included camera inspections, drone inspections, chimney sweeping, installations and services & maintenance. This was an interesting project to work on and my client was pleased with how they turned out. It is always good to have a variety of visual elements within your marketing materials.

Does your company deliver on promise?

 Business strategy is brand strategy. When your employees are enthusiastic and committed to your brand, they will communicate the brand strategy to your customers. When your customers expectations are met, it will lead to customer loyalty and increased sales. When your employee experience matches your customer experience, then you will have brand alignment. In other words, when you do what you say you will do. When you deliver on promise you increase brand equity.