Next, the retailer will release an earnings report on the 21st of September. They expect profits to be ahead of expectations. The brand is well respected and has a very good reputation for quality fashion. They don't do many discounts, which has enabled them to enjoy a premium position in the market. In the book Brands and Branding, Tom Blackett says 'Brands that keep their promise attract loyal buyers who will return to them at regular intervals.' This is very much the case with Next. They have not joined the race to the bottom as the discounters have done. I believe Next is a quality brand and will be around for a long time.
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