Is the world's biggest brand Apple or Amazon, Coca Cola or maybe Microsoft? A few years ago I would have said that Coca Cola was the biggest brand, but is Apple bigger? Certainly by market capitalisation Apple are the biggest at $2.73T, but are they the most popular brand? The brand equity of Apple has a premium appeal as a premium brand, but Coca Cola is affordable to almost everyone. Also, Coca Cola is ubiquitous where it can be found in the slums and in the boardrooms across the globe. By popularity, I would say Coca Cola is the biggest brand, but for how long?
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