A supplier has asked for your company logo in vector format.

 You may be getting signs made with your logo on them, or getting clothing, pens, hats or mugs and the supplier has asked for your logo in vector format. Vector format is a type of file that has been created in line art software like Adobe Illustrator. It enables files like logos to be scaled up to any size without losing their sharpness. However, you may only have your company logo in bitmap format, which are TIFF, jpg and png type files. 

My advice is to go back to who originally created your logo and get the designer to supply it as a vector format. It is not advisable to recreate or trace the logo as a vector format. 

If you do need a new logo designed, I am happy to give you a quotation. Just click on the Watson Consultancy link at the side of this blog and check out my website and contact me through the email reply form.

Why do brands need a Mission Statement?

 A company's mission statement should be a concise summary of what the aims of the company are. It should include why an organisation exists, what they do and what service they provide. Basically it is where, what and why do they do what they do. It should be a short explanation of what a company does and why. 

Coca Cola's mission statement is "to refresh the world in mind, body, and spirit, to inspire moments of optimism and happiness through our brands actions, and to create value and make a difference."

My mission statement for Watson Consultancy is "to create effective brand development for small to medium sized businesses. With my strong commitment to a high level of excellence, I allow businesses to reach their target audience with an accurate brand message."

Why do brands need a Mission Statement?
A mission statement acts as a guide for the company to stick to. It gives the employees focus, so that they have a guiding principle to follow. If the company finds itself veering away from its mission, it may damage their brand. A mission can be something to always refer back to. A mission is a guiding light.

Recent Work - New Logo Design

 I recently designed a logo for TDM Electrical Engineering Ltd. This was a good project and the client was happy with the final result. I did a few concepts to chose from, but I did very little amends to the final design so everything was straight forward. I also created a digital letterhead for this client.

New Book Design

 One of my favourite projects of the year was designing a 104 page booklet for Janine Hogben. She wrote a collection of "Snippets" from her life and travels and I had the opportunity to put them all together into a booklet. Janine had 200 A5 copies, perfect bound and printed, but these were not for sale. They were handed out to family and friends. This was a very interesting project to work on.

Recent Design Work - Take Away Menu

 I recently designed a take away menu for a Greek take away called Greek Style. The client supplied all the details and I made it look good. The flyers were printed quickly and the client was very pleased with the end result. I do many menu style flyers every year. If you need a quote for flyers, click through to my website on the side banner and get in touch.

Recent Work - Business Card Designs

 I have recently designed a few different business cards for various clients. I have done cards for a car valeting firm, an interior designer, a locksmith and a builder. Business cards are still an important business tool when you have a business where you are meeting new clients face to face. Every year, I do a lot of business cards.

Ladykillers Poster

 I recently designed this poster for Duns Players.