I notice that Tetley have changed their logo and updated their packaging. The tea brand have changed their logo ever so slightly. They have, in my opinion, softened the look by joining the "etl" within the logotype. This curvy approach is more informal and has a friendlier look and feel. Also, their packaging is now all card, which is a big plus for recycling.
I noticed that Nestle have updated the packaging on their Gluten Free Honey Flakes. I think the new design is so different, people might think it is a different brand. They have gone very yellow instead of the predominantly white packaging. The overall design is more crisp and less fussy. It is bolder and has more impact. The Nestle promise is Good Food, Good Life. I think this wholesome image is reflected in the packaging.
Patak's have rebranded their curry sauce which is a good refresh and I think it is in line with current food packaging trends to a less traditional image. This will appeal to a younger market and I'm sure will boost sales. They have also released a TV advert to go with it. Very good. However I have one small issue with their design. The Gluten Free symbol is a bit too far fetched. The Celiac Gluten free symbol should be a picture of a grain plant with a cross through it. There is no cross through the Patak's Gluten Free symbol and I think there is the room for it to be misleading.
