I notice that Tetley have changed their logo and updated their packaging. The tea brand have changed their logo ever so slightly. They have, in my opinion, softened the look by joining the "etl" within the logotype. This curvy approach is more informal and has a friendlier look and feel. Also, their packaging is now all card, which is a big plus for recycling.
Since the bank First Direct started using a fingerprint-like image to accompany its logotype, I think it has lost some of its bold simplicity. Does this weaken their brand? Probably not. First Direct are always top of any survey for good customer service in the banking sector. As they have no branches and are only online, through an app or by telephone, then maybe they can focus more on providing a very good service. As a brand, I think First Direct is very strong.
