Patak's have rebranded their curry sauce which is a good refresh and I think it is in line with current food packaging trends to a less traditional image. This will appeal to a younger market and I'm sure will boost sales. They have also released a TV advert to go with it. Very good. However I have one small issue with their design. The Gluten Free symbol is a bit too far fetched. The Celiac Gluten free symbol should be a picture of a grain plant with a cross through it. There is no cross through the Patak's Gluten Free symbol and I think there is the room for it to be misleading.
No comments:
Post a Comment