Brand You

I am currently reading a book called 'Brand You' by John Purkiss and David Royston-Lee. I have found it fairly helpful in breaking down the areas you can build on to improve your brand image. One part that I found particularly helpful was the bit that goes: "The stronger your brand, the more people will value you. They will be pleased that you are working on their project and may pay extra for that feeling of reassurance." As I have been working on branding for other companies, I sometimes forget that I need to develop my own brand. When designing a logo, for example, I have found that I can do a better job if I takes just a few days longer designing. This creates a better design and I can then charge more for that design.