Marketing Materials for Healthy Homes and Beyond IAQ

 I recently designed some marketing materials for Healthy Homes and Beyond IAQ. This organisation does many things, one of which is advising people on the air quality of their homes. They also lobby Government on changing building regulations because of toxic materials used in the home. My client was very easy to deal with and I was able to create designs for them and then proceed to production. They got a roller banner, counter, tote bags and folders printed. My client was very happy with the finished results.

Do trusted brands still have the appeal?

In recent times there seems to be more reports in the media of people 'trading down' for more cheaper alternatives, due the increase in the cost of living. Certainly, in supermarkets, there has been evidence of consumers buying own brand goods. So, what happened to the mantra of a trusted brand being the mark of quality? In the current economic environment people seem happy to opt for reduced quality. Lidl was recently placed as the 5th largest supermarket in the UK. But the luxury market seems to be thriving. Luxury cars and fashion brands such as Dior are doing very well. It is the everyday luxury brands such as Heinz that will feel the pain, as shoppers turn to the value brands.

Not About Heroes Poster

 This week I designed a poster for a local theatrical group called Duns Players. They are putting on a play between 9th to 12th of November, at the Volunteer Hall in Duns. The play is called 'Not About Heroes'. I did two design options for them. The client liked both and wished to use both, but this one is my favourite. I did some initial sketches before I went to draw up my ideas.

New Calendar Design

 Hot off the press! I recently designed the 2023 calendars for A Heart for Duns, Keeping Duns Blooming Marvelous project. Calendars are £8 each. All profits go towards new plants for the plant beds around Duns. They are going to be available in some shops in Duns.

Nestle update their packaging on Gluten Free Honey Flakes

 I noticed that Nestle have updated the packaging on their Gluten Free Honey Flakes. I think the new design is so different, people might think it is a different brand. They have gone very yellow instead of the predominantly white packaging. The overall design is more crisp and less fussy. It is bolder and has more impact. The Nestle promise is Good Food, Good Life. I think this wholesome image is reflected in the packaging.

New leaflet design for Access Building and Property Maintenance

 Last week, I designed this new leaflet design for Access Building and Property Maintenance. They are a great client to work for and they always give me creative freedom to come up with a nice design. Access BPM have a team of skilled tradesmen who offer a variety of services in property maintenance.

 

Will the Castore brand be the next big thing?

 The Castore brand is gaining prominence in the UK. They now supply sportswear to Rangers, Newcastle United and Andy Murray. Their brand is now getting a lot of exposure and I can only see things getting better. They also have separate fashion lines that the public can buy. Their tagline is "better never stops" and I think they are going from strength to strength.