I am a big fan of Galaxy Chocolate and I think their new branding is amazing! The use of colour is well appropriated and it reflects the way chocolate appeals to the senses. The white background is also a crisp new way to present a great brand. They have also used colourful scarves within their sub-branding which is a subtle device that exudes "Quality". When consumers buy Galaxy Chocolate they are buying into the rich brand. Well done Mars.
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